Born out of a tradition of customising fashion trends & mainstream labels, in a denim-clad defiant defence of individuality, often a trademark look of the laced, braced, the bald -and the booted.

Every pair of Boyd’s Bleachers has been given the unique careful Boyd's Bleaching treatment, to create one of the most original and radical trends of customised jeanswear of the last century. As loved by Mods, Skinheads, Boootboys, Rockers, Bikers and others - immortalised by retro and modern alternative scenes and popular youth subculture.

Mix and match with Punk, Skin, Biker, Rubber - or however you want to express your individuality! The genuine article. Perfect with a pair of braces/suspenders and of course -boots! Style and pattern may vary from those pictured as every pair turns out unique! Forever a one-of-a-kind.